Competitive Strength Of Korea’s Pop Music †MyAssignmenthelp.com

Question: Discuss about the Competitive Strength Of Koreas Pop Music. Answer: Competitive strength ofKoreas popmusic industry In the global music industry, Korean pop has revolutionized and many K-pop singers like SNSD, TCQX, Wonder Girls, Psy who has currently attracted unprecedented followers in Europe, Asia and North America. They possess competitive strength as they have unique cultural phenomena resting on the concept of cultural hybridity. They have evolved through a complicated globalization process, musical content that originated from European or Pop Asianism. K-pop have evolved in the global music industry through a new musical content and made efforts to spread to the social capital and global talent pools in the former disconnected music industry instead of making efforts to emaluate and modify the Japanese pop culture. This depicts that in the global music industry, Korea occupies structural hole existing between East Asian and Western music industries (Russell 2012). The idol system and star factory in Korea is breeding multi-talented entertainers where they have refined the true relationship between consumer and artist. The K-pop industry is focused on the creation of connection between the talent and consumers to bring out the artist and not just the music. They also worked to import the westernized music, melodies, fashion and language to Korean music industry. They followed the concept of localization and led to the creation of pseudo-hip Korean culture. They have their own global strategy to localize the western music into K-pop and present it internationally into the global market, as music can be relatable and crossed between the cultures based on their unique production (Koo and Sung 2016). Furthermore, they use new technologies as social networking services (SNS)being the most connected country in the world. K-pop focuses more on digital distribution and touring and becomes the highest share in the global music world (Hong 2014). Likelyviability ofKoreas pop musicbusiness model K-pop have emerged and shown a dramatic rise in the major regions from Indonesia, Vietnam, South Korea, Singapore and much more. K-pop is a soft and powerful tool having highest overseas profit that began since 1997. This shows a rise in the success of the Koran music industry in the global market taking it overseas and rising of cultural tourism. This shows that K-pop is emerging, impressive and enjoyed in Asia, however, it is marginal on a global scale. Moreover, K-pop put emphasis on the catchy melodies instead of lyrics and lack of elaboration. There is lack of diversity and originality in the fast-paced industry that is taking a heavy toll. Over a period, it is evident that K-pop culture will decline, as music industry is dependent on few similar brands and standardization of content (Lie 2012). RecommendationforKoreas pop musicagencies To sustain competitiveness, K-pop industry has to focus on the lyrics that offer diversity and originality with content standardization. They should focus on the combination of dance and vocal skills with original content and tech-savvy fan base that actively use social media. There should also be systematic production of music and promotion in a well-planned manner by the Korean music industries. There should also be commercial application of K-pop `as promotion strategies should be based on singers, songs and fan base. Concisely, it should not be forgotten that strategic long-term investment led to the success of K-pop despite of the fact that content are poorly established at the outset. Therefore, K-pop industry should focus on building competence and accessibility for the consumers, opportunities for brand exposure for the long-term success in the global music industry (Oh and Park 2012). References Hong, E., 2014.The birth of Korean cool: How one nation is conquering the world through pop culture. Picador. Koo, S. and Sung, S.L., 2016. Asia and Beyond.Made in Korea: Studies in Popular Music. Lie, J., 2012. What is the K in K-pop? South Korean popular music, the culture industry, and national identity.Korea Observer,43(3), p.339. Oh, I. and Park, G.S., 2012. From B2C to B2B: Selling Korean pop music in the age of new social media.Korea Observer,43(3), p.365. Russell, M.J., 2012.Pop goes Korea: behind the revolution in movies, music, and Internet culture. Stone Bridge Press.